This year, Trinus celebrates 30 years of success in the technology space. We want to thank all our clients, employees, and technology partners who have been part of this amazing journey. And let’s share a glimpse into how we got started – and how we’ve evolved over the past 30 years.

First, what’s behind our company’s name, Trinus? This name is inspired by the doctrine of the trinity in everything that surrounds us. Our trinity revolves around our clients, employees and partners. At Trinus, we believe that these three pillars must be balanced to deliver business value. Equally, we are proud to always create the right mix of people, processes, and technologies for our clients to meet their business objectives.

 

Early years…

Founded in 1995, Trinus started its journey as an early technology partner for Informatica and Cognos. At that time, Informatica was primarily an ETL company that developed data-centric products like PowerCenter and PowerMart. 

This partnership enabled Trinus to start down the road of data management. We grew in our skills even as Informatica added more products and services to its offerings. Our Informatica partnership continued for over 2 decades, thus providing us with valuable expertise in working with ETL, data warehousing, data governance and other data-related technologies. 

Along the way, we did make the odd wrong turn too. For instance, in 1999, the world was experiencing the dotcom boom. This was the time we partnered with Cisco Systems – the most recognizable brand name in the world of networking systems and equipment. We entered the partnership with great hope but ended up learning something about ourselves. We quickly realized networking was not our cup of tea. It became clear to us that our DNA was solving business problems by using the power of data. And that’s where we have stayed ever since.

 

Realizing that data is what drives business value…

At Trinus, we truly believe that it is data that is the new oil for business success and transformation. Once this realization dawned on us early in our company’s evolution cycle, we put data at the center of all our technology services.

In fact, even as technologies keep evolving, data has been a constant foundation in this digital evolution. 

 

Addressing process-related challenges

As a technology company, we know that we must be open to exploring new business opportunities. We know that our focus must be on expertise that can benefit our clients and expand our mindset. With this approach, we enhanced our ability to work with data-driven technologies to weave in process-related consulting. 

In one sign of this enhanced focus, we have understood the significance of effective IT management and consulting for our clients – and how it can solve process-related challenges. For instance, one of the US’ largest public utilities used our consulting services to address issues in their asset management processes. For over 13 years now, we have helped them build and manage their physical assets efficiently and gain significant value from their investments.

Associations like this enabled us to understand the process-centric challenges for enterprises – in addition to the data-centric challenges. As part of our internal transformation, this was a pivotal moment in understanding our inherent skills and capabilities.

As we move into the full-fledged unfolding of AI, Trinus will use deep industry and functional expertise coupled with integration of AI and other technologies to drive efficiencies and enable business transformation. Innovative thinking, an entrepreneurial mindset, and emphasis on business impact will remain central to Trinus’ value creation on behalf of our clients. The next step in that direction is the establishment of our first vertical practice in 2024, covering life sciences.

 

Data is now powering AI-enabled business transformation…

Our data-centric mantra also helped us realize the immense potential of AI in solving business problems. Today, at Trinus, we don’t simply regard AI as another “scientific experiment,” but as the powerhouse that can transform business processes and operations.

For us, the key to AI-enabled business transformation is understanding how to use AI to transform a business process (for instance, using AI-enabled chatbots in the customer support process). This is where our process-centric mantra delivers the key to unlock AI-driven possibilities.

AI effectively closes the loop by leveraging unstructured and structured data to deliver actionable insights to improve the “process.” Through process excellence, customers can now reevaluate every business process for efficiency – based on the business outcome that it’s delivering. In this journey, they discover paradigm-shifts that are possible in their business functions.

One client case study is how one of the largest  public school districts conducted an operational effectiveness study (with our expertise) to measure and benchmark their IT processes. What’s more relevant is that we’re leveraging our learnings from client engagements like this as a business practice in other projects. 

 

Our business philosophy…

As a technology company, we operate with integrity, industriousness, teamwork and professionalism  as some of our key core values. No doubt, we set high expectations for our employees. Besides, we also challenge them to be the best that they can be – and reward them accordingly. For career progression, we motivate them to focus on how they can make meaningful shifts in their skills and capabilities over the next 12 months.

That said, as a philosophy, we apply these values across the enterprise. One manifestation of this is how we seek to consciously improve. For example, we regularly examine and learn from our mistakes (the Cisco experience being just one of them). This examination is a mix of answering questions like:

  • What went wrong?
  • How did we land in this situation?
  • What have we learned from this mistake? Was it fundamentally a wrong decision, was our timing off, or we didn’t have the right resources?
  • What and how would we do things differently, and why?

Effectively, Trinus believes in doing the right things right, even though it may not always deliver a bottom-line benefit to the firm at that point in time. This approach may not land us among the “top 50 global technology companies” – but definitely helps us get a good night’s sleep.

 

Delivering client value for 30 years

At Trinus, we have followed the principle of taking care of our clients for nearly 30 years – and growing with them while adding new clients. In this journey, we have perfected the client success mantra through our values, technology expertise and delivery excellence. 

This is why we have developed long-term client relationships ranging from 10-25 years with companies that are leaders in their fields, be it utilities, genomics, medical devices, pharmaceuticals, biotech, aerospace, and local government.

Here’s an interesting example of why companies come back to us over and over again. Years back, Trinus had enabled a major utilities company to build their meter collection system. In a recent meeting with their SVP, he highlighted how they are still using this system – but are looking to replace it with our expertise. This is just one example of how we’re engaging with existing clients – and how we convert them into long-time loyal clients.

Another interesting client story is that of one of the largest direct marketing companies in the U.S. Before associating with us, they had spent a couple of million dollars on a BI solution that incorporated Cognos for analytics and Informatica for data extraction. The BI project unfortunately failed, resulting in a loss of capital and trust.

After assessing their BI system, the Trinus team recommended a 2-track strategy comprising:

  • Solving for their existing issues to deliver immediate results and gain back trust 
  • Creating a long-term business plan for delivering strategic, sustainable outcomes

This successful association lasted for a decade. Thanks in part to our value delivery, the client’s primary contact person was elevated in position from manager to vice president. This highlights the human success factor in the Trinus journey, which is not just about increasing our client base and profits.

 

Our leadership team

As mentioned before, our leadership team and employees are an integral part of the Trinus journey. In an industry with a high talent attrition rate, we have successfully retained employees and helped them grow in stature.

As a company, we’re also open to new ideas and perspectives. Among our recent hires, Vivek Kolpe joined us as the vice president of professional services and managing director of our life sciences practice. Besides his 30 years of industry experience, Vivek brings a fresh perspective on what we’re doing right (or not).

Another welcome addition is Gurvinder Chawla who is a complete process-oriented professional. The interesting part is that we never meant to hire Gurvinder in the first place. He worked on one of our largest projects, where we discovered his talents and decided to add him as a full-time employee in a completely different role.

Because of this healthy organizational culture, most of our employees stick with us for 5 to 15 years on average. Without a healthy workforce, we simply cannot deliver tech-driven business value to our customers. This is because customers don’t simply invest in digital technologies or solutions – but in the outcome that it can deliver (also enabled by human expertise).

 

Conclusion

To summarize, over the past 30 years, the Trinus story has been all about our integrity, work ethic, and delivery excellence. This is the philosophy that has helped us work with varied clients and transform their businesses. We sincerely hope you loved reading about our journey.

If you want to associate with us on your next project, please contact us with your requirements.